Karmic Kleaning?

The branch of Bromley Express Dry Cleaners at Plaistow Lane lists on its front the various non-cleaning related services it offers. These include things you would expect such as "alterations", "tailoring", "zips replaced" et al. However I am not at all sure what they are hinting at by offering the service "Selves Altered". Is this more private competition in the mental health sector for the NHS to worry about?