Because satire and irony are no longer necessary, if indeed possible, when the Pentagon sends a 400,000 USD cheque to the Rand Corporation for a study as to how to re-brand Iraq à la ketchup, burgers and corn flakes. Yes - ketchup. Key quote:
If you want the complete Rand Corporation report (PDF) is available here.
The slow pour of Heinz ketchup once embodied the brand’s positioning of the ketchup as having a thick, rich consistency. Possibly reflecting a new societal focus on speed and efficiency, Heinz still maintains that its ketchup is "thick and rich", but the positioning now focuses more on its new upside-down squeeze packaging that is "always ready when you are".I am now going to sit down, have a nice cuppa tea and weep.
If you want the complete Rand Corporation report (PDF) is available here.
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