12 December 2007

Oh, the things that make me laugh

There is little to be said for crass commercialism (unless of course one is a crass commercialist) and can there be anything more crassly commercial that trying to sell one of the planet's least green products, bottled water, by dressing in up in religion. You can have your choice of Holy Drinking Water (blessed by a non-pedophile priest), Liquid OM (sort of a new age version) or Spiritual Water (holy tap water in a bottle!). All three claim to give an undoubtedly small portion of their profits, not sales, to charity.

But on to what made me laugh. One of the companies involved in this holy enterprise has come to this business of selling water via God after a stint in the pest-control business. What symmetry!

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