A complaint against a New Zealand billboard campaign for Hell Pizza which described The Decider (TM) as an "evil bastard" has been partially upheld by the county's advertising standards board. The offending ad had a picture of Bush-43 and the caption "Hell. Too Good For Some Evil Bastards". The board held that the use the term bastards was offensive. Other complaints that cited the denigration of the Great Leader and blasphemy were not upheld.
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