Yesterday Coca-Cola Corporation announced that it will shell out 4.1 billion USD (£2.1 billion) to acquire Glaceau a bottled water company whose key product is called "Vitamin Water". Are they serious? "Vitamin Water"? This "premium" product seems to be nothing more than ordinary water with some juice or just vitamins added.
Only time will tell if this major investment will have a better pay off for the Atlanta company than its "Source de Sidcup" bottled tap water venture back in 2004.
Only time will tell if this major investment will have a better pay off for the Atlanta company than its "Source de Sidcup" bottled tap water venture back in 2004.
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