24 May 2007

The OED didn't invent the word

The entirely ethical and people orientated McDonalds Corporation has started a petition to get the Oxford English Dictionary to change the definition of "McJob" which has now been included in the definitive English lexicon. They claim that it is "insulting to its staff". What they are really concerned about is that it will be damaging to their revenues.

The OED definition of "McJob" is "an unstimulating low-paid job with few prospects". Perhaps once McDonalds raises the pay of their staff and provides them with meaningful prospects the dictionary can add a second definition and mark the first one as archaic. It will however remain in the book ad nauseum; that's just the way it works.

Next they will launch a petition demanding that second tier comic stop using the "if you work for McDonalds in London you can look out the window and see a parking metre that earns more an hour than you do" joke.

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