"How do you keep your teeth so blonde?"

The state of Britain's teeth has long been a source of jokes for virtually any other nationality with the possible exception of the Irish but of late many Brits, especially the young have been taking better care of their choppers and work to attain that lustrous American whiteness. It seems some manufacturers have overstepped the mark in trying to meet the increasing demands of this marks as Trading Standards officers have found hydrogen peroxide levels up to 230 times over the legal limit in tooth whitening kits. In all 18 out of 20 kits tested exceeded the legal limits.

But at least the folks who used these kits had happy shiny teeth and that is all that matters. Image is everything.