26 September 2006

There are so many reasons why wine in tins is a bad idea

This is just one of them.

She's tacky. She's tasteless. She's not very bright. She has her own tax break. Should we expect less than this from Paris Hilton?

This week brings us the launch of her new ad campaign in which she promotes Prosecco's new canned wine range Rich a week after she was arrested for drunk driving. Perhaps the product would more aptly be named Thick.

The head of Italy's Road Safety Society said: "She has just only been arrested for drink-driving and a few days later she is promoting an alcoholic drink. What sot of image is that?" I've driven in Italy. As amusing as Ms. Hilton's faux pas is I think the society has greater things to worry about.

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